Which Message on an Exercise Campaign Ad Would Be MOST

question 15

Multiple Choice

Which message on an exercise campaign ad would be MOST effective with people who are promotion-oriented?

• A) Exercise is the best way to prevent diabetes and heart disease.
• B) Boost your energy and productivity with some cardio exercise.
• C) Don't let yourself feel down, go for a run or brisk walk now.
• D) Get your body moving to stop those holiday pounds from adding up.

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Definitions:

Related Goods

Goods that are connected or interdependent, typically categorized as either substitutes or complements to one another.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price in a given time period.

Quantity Supplied

The aggregate quantity of a product or service that suppliers are prepared and capable of selling at a particular price during a defined time frame.

Shortage

A condition where the quantity demanded of a good exceeds the quantity supplied at the market price.