Drive Reduction Theory Suggests That You Are Motivated Mostly by a Need

question 179

Multiple Choice

Drive reduction theory suggests that you are motivated mostly by a need to:

• A) obtain an optimal level of arousal.
• B) fulfill basic instincts.
• C) maintain homeostasis.
• D) achieve regulatory fit.

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Definitions:

Marketing Action

Any strategy or activity undertaken by a company to promote its products or services and achieve its marketing objectives.

Competitors' Products

Goods or services offered by companies that compete within the same market segment.

Product Characteristics

Specific attributes or features that define a product, such as quality, functionality, and design, which can influence consumer purchase decisions.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.