Research Has Found That on the Widely Broadcasted Singing Competition

question 148

Multiple Choice

Research has found that on the widely broadcasted singing competition American Idol, contestants who perform later in the show are more likely to receive enough votes to make it to the next week. This finding may BEST be explained by the:

• A) primacy effect.
• B) spacing effect.
• C) recency effect.
• D) misinformation effect.

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, and about the past, present, and potential customers for the product or service.

Cognitive Dissonance

A psychological term referring to the mental discomfort experienced when holding two or more conflicting beliefs, values, or ideas simultaneously.

Market Research

The process of gathering information about consumers that will improve marketing efforts.

Marketing Research Process

A systematic approach to collecting, analyzing, and interpreting data related to marketing decision-making, typically involving steps such as defining the problem, developing a research plan, collecting data, and reporting findings.