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You are moving out of the country and need to find someone to adopt your dog. Your neighbor seems to be great with dogs, but you don't know him that well and you're worried he might not say no. A proponent of the foot-in-the-door technique would suggest that you:
Mark-up
The amount added to the cost price of goods to cover overhead and profit, expressed as a percentage of the cost.
Markdown
A reduction from the original or listed price of a good or service, often used to stimulate sales or clear out inventory.
Gross Profit
The financial term for the difference between revenue and the cost of goods sold, before deducting overheads, payroll, taxation, and interest payments.
Markdown
A reduction in the selling price of goods, typically to clear old stock or attract customers.
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