A _____ Correlation Coefficient Means That as One Variable Goes

question 178

Multiple Choice

A _____ correlation coefficient means that as one variable goes up, the other variable goes down and vice versa.

• A) positive
• B) negative
• C) direct
• D) weak

---

Definitions:

Reciprocity

An exchange where two parties provide mutual benefits or favors to each other, often fostering cooperation and positive social behavior.

Business Buying Process

is the decision-making process by which businesses identify, evaluate, and purchase goods and services to fulfill their needs.

Selective Targeting

The strategic approach of focusing marketing efforts on specific segments of the market that are most likely to respond favorably to products or services.

Customized Marketing Programs

Tailored marketing strategies designed to meet the specific needs of a target customer segment or individual customer.