Examlex
The _________ consists of a clear set of projects that the IS department and the functional area managers will execute in support of the IT strategic plan.
Specialty Products
Products that feature unique attributes distinguishing them from others in the market, motivating consumers to make special purchasing efforts.
High Perceived Value
The extent to which a product or service is regarded by a consumer as being worthy or beneficial, often relative to its cost.
Price
Price is the amount of money expected, required, or given in exchange for something else, such as a product or service.
Prestige
The reputation or high standing of something or someone, often acquired through quality, achievements, or exclusivity.
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