What Challenge Did Tesco Face When They Were Searching for a CRM

question 64

Multiple Choice

What challenge did Tesco face when they were searching for a CRM solution?

• A) For many years, the company had been adding and updating their systems to support its website, resulting in redundancies and inconsistencies.
• B) Since Tesco had been adding more services to its online presence, they had a minimal budget to implement structural strategies/changes.
• C) Tesco's platforms were not advanced enough to support a CRM solution so it to start entirely from scratch and lost much of its historical data.
• D) Each of Tesco's various silos required unique CRM solutions and the company was unable to find one solution that was applicable and implementable to all.

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Definitions:

Price Discrimination

A pricing strategy where identical or substantially similar goods or services are sold at different prices to different groups.

Profit-Maximizing Price

The optimal price level at which a company can sell its products or services to maximize its profit, considering factors like demand, costs, and competition.

Marginal Revenue

The additional revenue that a company gains from selling one more unit of a product or service.

Price-Discriminating Firms

Companies that charge different prices to different customers for the same product or service, based on willingness to pay.