________ Systems Are Important Because Customers Are ________ Powerful Than

question 86

Multiple Choice

________ systems are important because customers are ________ powerful than ever; these systems put the intimacy back into customer service.

• A) CRM; less
• B) CRM; more
• C) SCM; less
• D) SCM; more

---

Definitions:

Brand Voice

The distinctive personality and style of expression that brands use across their communications to consistently convey their values, persona, and messaging to the audience.

Content Creation

The process of generating topic ideas that appeal to a target audience, and creating written or visual content around those ideas.

Brand Voice

The distinct personality a brand uses in its communications and messaging to effectively engage its audience.

Audience Perceives

How a group of potential customers or viewers understands and interprets messages or content presented to them.