The Optimal Result of the Organization's CRM Efforts Is to ________

question 139

Multiple Choice

The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.

• A) maximize; maximizing
• B) maximize; minimizing
• C) minimize; maximizing
• D) minimize; minimizing

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Definitions:

Variable Ratio Schedule

A reinforcement schedule in which a response is rewarded after an unpredictable number of responses, promoting high and stable rates of the response.

Unpredictable Amount

A quantity or volume that cannot be precisely foreseen or estimated due to varying factors or conditions.

Negative Reinforcement

A process in operant conditioning by which the removal or avoidance of an unpleasant stimulus increases the likelihood of a behavior being repeated.

Time-Out

A behavioral intervention technique that involves temporarily removing an individual from an environment where undesired behavior has occurred, to decrease the likelihood of the behavior's recurrence.