Describe the CRM Process

question 27

Essay

Describe the CRM process. How does a company differentiate between a low- and high-value repeat customers? Why should customers be treated differently? How do you think customer touch points should be adjusted based on customer value?

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Definitions:

Responsibility

The obligation to carry out duties and make decisions within a role, organization, or towards society.

Servant Leadership

A leadership philosophy that focuses on serving others, prioritizing the well-being and development of team members and stakeholders above self-interest.

Authentic Leadership

A leadership style that is genuine and transparent, with leaders being true to themselves and their values while fostering trust.

Ethical Leadership

Leadership that demonstrates, promotes, and integrates ethical principles both personally and organizationally, to guide behaviors and decision-making.