You Want to Buy a 65" TV, but a Sales

question 159

Multiple Choice

You want to buy a 65" TV, but a sales representative talks you into the 70" TV because it is only a little more expensive and will still fit nicely into that spot on your wall. This is an example of ________.

• A) bundling
• B) cross-selling
• C) downselling
• D) upselling

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Definitions:

Robert Merton

An American sociologist known for developing theories that explain social processes and structures, notably the strain theory.

Innovation

The process of introducing new ideas, methods, or products to improve or replace existing ones, often leading to advancements in various fields.

Nineteenth Century

A period from 1801 to 1900, marked by significant global changes, including industrialization and the spread of imperialism.

Imprisonment

The act of confining someone in a prison or similar institution as a punishment for committing a crime or in the context of legal proceedings.