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Timberland used NFC to address the showrooming problem.
Significance Level
The threshold under which a result of a statistical test is considered statistically significant, often denoted by alpha (α).
Independent Variable
A variable that is manipulated to observe its effect on a dependent variable, considered the cause in cause-and-effect relationships.
Positive and Significant
A description of statistical results indicating that an effect or difference is both greater than zero and statistically unlikely to be due to chance alone.
Significance Level
A statistical measure that determines the threshold of rejecting the null hypothesis, typically represented by alpha (α), such as 0.05 (5%).
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