You Get a Sales Report Every Month to Show the Products

question 4

Multiple Choice

You get a sales report every month to show the products sold from each state. You notice the sales from California are down from last month, so you click on the state to get more detailed information on each sales person. You notice one salesperson sold 10% of what he did the previous year. This is an example of a(n) ________ report.

• A) ad hoc
• B) collaborative
• C) drill-down
• D) key factor

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Definitions:

Push Strategy

A marketing approach that involves taking the product directly to the customer via distribution channels to ensure the product is widely available.