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________ marketing involves a merchant paying a commission to other online entities for referring new business to the merchant's website.
Strategic Marketing Process
A methodical approach that involves planning, executing, and managing marketing strategies and tactics to achieve business objectives.
Marketing Schedules
Plans outlining the timing and frequency of marketing activities and campaigns.
Market and Product Goals
Objectives that a business sets regarding where it wants its products to be in the market and the achievements it aims to attain with its product offerings.
Market-product Grids
Tools used to identify and map the relationship between a market segment and the product offering to meet the segment's needs.
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