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PRIZM Lifestyle Segmentation
A marketing tool used to categorize consumers into different groups based on their socio-economic status, lifestyle, and consumer behavior.
Demographic Segmentation
The division of a market into subsets based on variables such as age, gender, income, education, and family size for marketing purposes.
Geographic Component
Refers to the elements related to the physical location and spatial characteristics crucial for analysis in geography and related disciplines.
Household Size
The number of individuals living together in a single home environment, often used in market segmentation and demographic studies.
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