Organizations Can Use Big Data to Microsegment Customers

question 137

True/False

Organizations can use Big Data to microsegment customers.

---

Definitions:

Subcultures

Groups within a larger culture that differentiate themselves through distinct beliefs, values, and practices.

Mainstream Culture

The dominant set of cultural practices, beliefs, and values that are widely shared and accepted within a particular society.

Technology

The application of scientific knowledge for practical purposes, especially in industry and in our daily lives.

Collective Action

The collective effort made by a group aiming to improve their position and accomplish a shared goal.