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Google Can Analyze Offline Purchase Activity Even When Consumers Deactivate

question 118

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Google can analyze offline purchase activity even when consumers deactivate location tracking on their smartphones.


Definitions:

Factory Supplies Inventory

Items stored by a manufacturing company that are necessary for the maintenance of machinery and the manufacturing process but are not part of the finished goods.

Work-In-Process

Work-in-process (WIP) refers to partially finished goods that are still in the production process at a manufacturing company's inventory.

Payroll

The total amount of wages, salaries, and other earnings paid to employees by a company.

Finished Goods Inventory

The inventory of finished goods available for sale but which remain unsold.

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