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The Two Fundamental Metrics That Organizations Employ in Assessing Their

question 108

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The two fundamental metrics that organizations employ in assessing their processes are efficiency and effectiveness.

Understand and apply the scenario painting technique in creating effective sales messages.
Differentiate between tangible/intangible rewards and intrinsic/extrinsic benefits.
Know when to use indirect or direct order in organizing information for persuasive messages.
Learn techniques for gaining reader attention at the beginning of sales messages.

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