Brenda Is 2 Months Old

question 140

Multiple Choice

Brenda is 2 months old. At a recent family reunion, she was passed around for multiple relatives to hold. Brenda showed no particular preference for her mother, father, or any other relative. According to the text, which phase of attachment is Brenda in?

• A) the absolute-attachment phase
• B) the initial pre-attachment phase
• C) the clear-cut attachment phase
• D) the attachment-in-the-making phase

---

Definitions:

Perceptual Map

A visual representation used in marketing to show how consumers perceive competing products relative to each other along various dimensions.

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.

Positioning Statement

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

Target Market

A specific group of consumers identified as the intended audience for a product or service, based on demographics, interests, and needs.