Calling All Four-Legged Animals Doggies Is an Example of an Overextension

question 46

True/False

Calling all four-legged animals doggies is an example of an overextension.

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Definitions:

Unsought Product

Goods or services that consumers typically do not think about buying or do not know exist until they encounter them, usually requiring aggressive sales strategies.

Consumer Segmentation

The approach of partitioning a potential consumer market into segments, each defined by distinct attributes.

Consumer Products

Goods that are purchased for personal use or consumption by the general public.

Demographics

Statistical data relating to the population and particular groups within it.