Examlex
A study of former university employees conducted by Jo-Ida Hansen and her colleagues showed that leisure activities were divided into different clusters, or factors. Which activity was included in those clusters?
Brand Equity
The value and strength of a brand that is determined by consumer perception, recognition, and loyalty.
Functional Benefits
The practical or useful features of a product or service that fulfill customers' needs and provide satisfaction.
Brand Personality
The set of human characteristics associated with a brand, which influence how consumers perceive and relate to the brand emotionally.
Human Characteristics
Traits or features that define or distinguish human populations and individuals.
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