Which of the Following Is NOT a Reason That BCE

question 4

Multiple Choice

Which of the following is NOT a reason that BCE abandoned the channel WTSN in 2003?

• A) WTSN was unable to secure enough audiences to attract advertisers.
• B) BCE was unwilling to tolerate even short-term losses to promote women's sport.
• C) Ideological assumptions that women's sport is an inferior product and not worth the airtime.
• D) BCE was pressured by CBC to abandon WTSN as unfair market practice.

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Definitions:

Grade Point Average

A numerical calculation representing the average value of the accumulated final grades earned in courses over time.

Item Analysis

A series of statistical tests and procedures that can be used to assess for homogeneity in a test.

Construct Validity

The degree to which a test accurately measures the theoretical construct or concept it is intended to measure.

Content Validity

The ability of an instrument to fully assess or measure a construct of interest by sufficiently sampling from the entire universe of items for which the instrument was designed to sample.