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Figure 28.4
Identify the labeled structure(s) in each of the following questions.
-Identify the structure indicated by Label I.
Time Utility
The increase in a product's value resulting from its availability at the most appropriate or desired time.
Place Utility
The value added to products by making them available at a location convenient to consumers.
Channel Intermediaries
Businesses or individuals that act as intermediaries in the distribution process, facilitating the movement of goods from producers to consumers.
Value Creation
The process of enhancing product or service offerings to increase their worth and appeal to consumers, thereby generating more sales or customer loyalty.
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