Compare the Approach Used by Multinational Firms with a Geocentric

question 17

Essay

Compare the approach used by multinational firms with a geocentric staffing philosophy to those with an ethnocentric staffing philosophy.

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Definitions:

Cognitive Dissonance

The psychological discomfort experienced when holding two or more contradictory beliefs, values, or attitudes, leading to motivation for change to reduce the dissonance.

Boring Task

A monotonous or uninteresting activity that requires completion.

Festinger

Refers to Leon Festinger, a psychologist known for the theory of cognitive dissonance, which explores the discomfort felt when holding conflicting beliefs, values, or attitudes.

Cognitive Dissonance

A state of psychological discomfort arising from holding two or more conflicting beliefs, values, or attitudes simultaneously.