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The four-stage model of key cross-cultural differences that occur in the negotiation process includes nontask sounding, task-related exchange of information, persuasion, and agreement.
Gender Identity
An individual's personal sense of their own gender, which may or may not align with the sex they were assigned at birth.
Actual Selves
Represents one's perception of the self as it is, contrasted with the ideal self or the self that one believes they should become.
Ideal Selves
The concept or image of oneself as one wishes to become or be seen as, often serving as a motivational guide for personal behavior and aspirations.
Marketers
Professionals involved in the promotion and selling of products or services.
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