Customer Relationship Management Systems Change the Focus from Managing Products

question 62

True/False

Customer relationship management systems change the focus from managing products to managing customers.

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Definitions:

Innovation Process

A sequence of activities that begins with the generation of a new idea and culminates in the successful implementation of a new product, service, or method.

Experimenting

The act of conducting tests and trials to discover, validate, or test hypotheses, theories, or products.

Innovation Process

The systematic development and implementation of new ideas, products, services, or processes, aiming to enhance competitive advantage and efficiency.

Assessing

The process of evaluating or estimating the nature, ability, or quality of something or someone.