Define Services and Their Characteristics Such That They Are Distinguishable

question 79

Essay

Define services and their characteristics such that they are distinguishable from manufacturing. Services represent the fastest growing sector of the global economy and account for over 60% of global output and 45% of global employment. In Canada, services account for 76% of the labour force and 72% of GDP. The world's most industrialized nations are predominantly service economies.

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Definitions:

Test Marketing

The process of launching a product in a limited market to evaluate its viability before a broader release.

Concept Testing

The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.

Diffusion of Innovations

The process by which a new idea, product, or behavior is adopted by a population, spreading through various communication channels over time.

Adoption Process

The series of stages consumers go through when deciding whether to purchase a new product or service, including awareness, interest, evaluation, trial, and adoption.