Which of the Following Statements About the Voice of the Customer

question 61

Multiple Choice

Which of the following statements about the voice of the customer is not correct?

• A) The vast majority of consumers trusts peer recommendations, but only a small minority trusts advertisements.
• B) Customers who "like" Walmart on Facebook are four times more likely to buy there than the average person.
• C) On average, satisfied customers will tell more people on social media about their experiences than an unsatisfied customer will tell.
• D) Over four out of five of consumers consult online reviews prior to their holiday purchases.

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Definitions:

Insertion Point

The cursor location in a document or text field showing where new text or objects will be inserted.

TAB Key

A key on a keyboard used to advance the cursor to the next tab stop, often used in text editing to align text or in form fields to jump to the next field.

Split Form

A feature in database applications that displays a single data record in one part of the screen and a list of all records in another.

Datasheet View

A presentation style in database applications that displays data in rows and columns, similar to a spreadsheet.