Which of the Following Statements About the Voice of the Customer

question 61

Multiple Choice

Which of the following statements about the voice of the customer is not correct?

• A) The vast majority of consumers trusts peer recommendations, but only a small minority trusts advertisements.
• B) Customers who "like" Walmart on Facebook are four times more likely to buy there than the average person.
• C) On average, satisfied customers will tell more people on social media about their experiences than an unsatisfied customer will tell.
• D) Over four out of five of consumers consult online reviews prior to their holiday purchases.

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Definitions:

Psychosocial Moratorium

A period during adolescence when individuals are allowed to explore various roles and identities without having to commit to any one identity.

Adolescence

The phase of physical and mental growth typically experienced between puberty and reaching the age of majority.

Identity Confusion

A psychological state characterized by uncertainty, disorientation, or conflict about personal beliefs, values, and goals, often occurring during developmental transitions.

Childishness

Exhibiting behavior or traits considered typical of a child, often marked by immaturity or lack of sophistication.