According to the Stages of Change Model, People Go Through

question 76

Multiple Choice

According to the stages of change model, people go through five stages of intentional behaviour change in the following order:

• A) precontemplation, contemplation, preparation, action, maintenance
• B) preparation, precontemplation, contemplation, action, maintenance
• C) preparation, action, precontemplation, contemplation, maintenance
• D) precontemplation, contemplation, preparation, maintenance, action
• E) maintenance, precontemplation, contemplation, preparation, action

Define and differentiate between product line and product mix.

Distinguish between goods and services within marketing contexts.

Identify the factors contributing to the rise in new product development.

Understand the roles of new-category entries in market expansion and brand development.

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Definitions:

Production Possibility Frontier

A curve depicting all maximum output possibilities for two goods, given a set of inputs and production technology.

International Trade

The swapping of commodities and services among different nations.

Unskilled Workers

Individuals who lack specialized skills, training, or qualifications for particular jobs or industries.

Imports

Goods and services purchased from other countries.