One's Overall Evaluation of Oneself Is Referred to as One's

question 25

Multiple Choice

One's overall evaluation of oneself is referred to as one's

• A) sexual orientation.
• B) identity.
• C) sense of self.
• D) self-esteem.

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Definitions:

Psychographic Segmentation

A marketing strategy that divides a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns, including product usage and decision-making processes.

Demographic Segmentation

This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.

Geographic Segmentation

The division of a target market into distinct geographic units, such as countries, cities, or neighborhoods, to tailor marketing strategies.