Raj Suka Absolutely Loves Computers

question 94

Multiple Choice

Raj Suka absolutely loves computers. He always knows what is new before it even gets to the computer store. Through a variety of network contacts (including chat rooms) , Raj is able to amass a great amount of information to use in his purchase decisions. He doesn't particularly care what others do. He cares about his own likes and dislikes. Raj would most likely fall into which of the following adopter groups with respect to computers?

• A) innovators
• B) early adopters
• C) late adopters
• D) early majority

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Definitions:

Late Selection

A cognitive process theory suggesting that all incoming information is processed at a basic level before selective filtering happens based on its importance.

Early Selection

A theory in psychology suggesting that information is selected to be attended to at an early stage during the processing of sensory information.

Retroactive Interference

A memory phenomenon where newly learned information interferes with and impedes the recall of previously learned information.

Proactive Interference

A situation where earlier memories hinder the ability to remember more recent memories.