When the Automobile First Came Out, People Went from Horse

question 112

Multiple Choice

When the automobile first came out, people went from horse and carriage to a gas-powered machine. A steering wheel, brakes, and a gas pedal took over from a set of reins. As well, a roof came as standard equipment. This would be an example of a:

• A) market modification.
• B) discontinuous innovation.
• C) product repositioning.
• D) continuous innovation.

---

Definitions:

Digital Marketspace

An online environment where goods and services are bought and sold.

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, weighted by the quality and benefits it provides.

Buyer-seller Relationships

The dynamic interactions and transactions between buyers and sellers, often emphasizing cooperation, trust, and communication for long-term engagement.

Individuality

The quality or character of a particular person or thing that distinguishes them from others, emphasizing uniqueness and personal identity.