What Is the Primary Difference Between an Innovator and an Early

question 47

Multiple Choice

What is the primary difference between an innovator and an early adopter?

• A) Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators.
• B) Innovators are more risk averse than are early adopters.
• C) Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters.
• D) Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society.

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