The Last 16% of Consumers to Adopt a New Innovation

question 98

Multiple Choice

The last 16% of consumers to adopt a new innovation are called the:

• A) innovators.
• B) late adopters.
• C) late majority.
• D) laggards.

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Definitions:

Dopamine Receptors

Proteins located on the surface of neurons that bind to dopamine and transmit its signal inside the cell, influencing mood, motivation, and pleasure.

Norepinephrine

A neurotransmitter involved in arousal and alertness, as well as in the stress response.

Positive Symptoms

Features of psychotic conditions characterized by the presence of unusual perceptions, thoughts, or behaviors not normally experienced by individuals.

Delusion

A false belief, often of persecution or grandeur, that may accompany psychotic disorders.