Tessa Is Keen to Use Light Blue as the Background

question 84

Multiple Choice

Tessa is keen to use light blue as the background for the company's new ad campaign in Southeast Asia. Neil thinks this is a bad idea. Why?

• A) The colour blue will be too breezy for a serious electronic product.
• B) Light blue is a symbol of death in South East Asia.
• C) Light blue will clash with the purple detailing on the product they are selling.
• D) Light blue is an off-putting colour to men.

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