When Dealing with University Students, Marketers Find

question 101

Multiple Choice

When dealing with university students, marketers find:

• A) they have little to spend.
• B) they have a superior attitude.
• C) they are hard to reach conventionally.
• D) they want a lot for very little.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.