Digital Natives Expect Brands to Engage Them in Two-Way Digital

question 3

Multiple Choice

Digital natives expect brands to engage them in two-way digital conversations. This group is also known as:

• A) millennials.
• B) Generation X.
• C) Generation Y.
• D) Generation Z.

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Definitions:

Competence Assessment

The evaluation of an individual's abilities and skills to ensure they meet certain standards or can perform specific tasks effectively.

Family as Context

Viewing the family as part of the background or environment influencing an individual's health status, rather than the primary focus of care.

Family Patterns

The recurring behaviors or structures observed within familial relationships and dynamics.

Individual Characteristics

Unique attributes, traits, or behaviors that distinguish one person from another.