An Age Cohort Refers to a Group of Consumers of the Same

question 106

True/False

An age cohort refers to a group of consumers of the same or similar age who have undergone similar experiences.

---

Definitions:

Diffusion

The process by which an innovation, idea, or cultural practice is spread through a population, crossing barriers and gaining acceptance.

Groupthink

A psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Transactive Memory

Transactive memory is a psychological concept explaining how groups collectively store, recall, and share knowledge through the relationships among members.

Metastatements

Communications that provide commentary about other statements, often clarifying or interpreting them.