The Family Life Cycle Concept Is Particularly Useful to Marketers

question 117

Multiple Choice

The family life cycle concept is particularly useful to marketers because:

• A) it helps to re-affirm traditional family values.
• B) the focus on long-term changes in family priorities helps to predict demand for specific product categories over time.
• C) marketers too often overlook families in favour of younger individual consumers.
• D) it recognizes the increasing number of women in the work force.

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Definitions:

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Individuals or groups hired to influence legislators and government officials on behalf of specific interests or organizations, often to shape public policy or legislation.

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Federal Level

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Legislator

An elected official who is involved in the process of making or enacting laws.