Measuring Social Class Within Marketing Research Has Been Hampered by a Major

question 26

Multiple Choice

Measuring social class within marketing research has been hampered by a major limitation of the available measures. Most social class instruments are:

• A) based too much on income to be valuable in marketing.
• B) badly dated and not as valid today as they once were.
• C) based on education, which has not been shown to influence consumer behaviour.
• D) biased toward sociological variables that have nothing to do with marketing.

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Definitions:

Moist Membrane

Tissue that remains wet and is involved in absorption, secretion, or exchange processes.

Diffusing

The process of a substance spreading from an area of high concentration to an area of lower concentration.

Respiratory Passageways

The paths that air follows to enter and exit the lungs, including the nose, throat, trachea, and bronchi.

Epiglottis

Tissue flap that folds down to prevent food from entering the trachea during swallowing.