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What are some of the problems with the way market strategists often use social class segmentation information?
Written Ideas
Ideas or concepts that have been documented in writing, facilitating communication, analysis, and further development.
Incremental Innovation
The process of making small improvements or upgrades to existing products, services, or processes, rather than creating something completely new.
Radical Innovation
Innovation that fundamentally changes existing practices, products, or technologies, often creating new markets.
Creative Synthesis
The process of combining or integrating different ideas, concepts, or elements into a novel or cohesive whole.
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