The Family Life Cycle Concept Is Particularly Useful to Marketers

question 117

Multiple Choice

The family life cycle concept is particularly useful to marketers because:

• A) it helps to re-affirm traditional family values.
• B) the focus on long-term changes in family priorities helps to predict demand for specific product categories over time.
• C) marketers too often overlook families in favour of younger individual consumers.
• D) it recognizes the increasing number of women in the work force.

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Definitions:

Relevant Standards

Criteria or benchmarks that are applied to evaluate the appropriateness, significance, or quality of something.

Attention

The process of selectively focusing on specific information in the environment, while ignoring other information.

Misattribution of Arousal

A psychological phenomenon where a person mistakenly attributes their emotional or physiological state to the wrong source or cause.

Excitation Transfer

A psychological process where arousal generated by one stimulus is added to the arousal from a second stimulus, intensifying the overall emotional experience.