Which Type of Reference Group Is Most Likely to Influence

question 23

Multiple Choice

Which type of reference group is most likely to influence us in our day-to-day lives as consumers?

• A) our employer
• B) TV stations
• C) our labour union
• D) our friends

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Definitions:

Mental Patients

Individuals receiving treatment for mental health issues, typically diagnosed with one or more psychiatric conditions.

Cognitive Dissonance

The psychological discomfort experienced when holding conflicting beliefs, values, or attitudes, often leading to changes in beliefs or behaviors to reduce the dissonance.

ELM

The Elaboration Likelihood Model, a theory in social psychology explaining how people are persuaded, emphasizing the importance of the message's elaboration.

Dissonance

Dissonance refers to a state of conflict or inconsistency between one's beliefs, ideas, or actions, often leading to discomfort and prompting a change to reduce the inconsistency.