Examlex
Group size can matter in how consumption can be influenced.
Physical Attractiveness
The degree to which a person's physical traits are considered aesthetically pleasing or beautiful by others.
Interdependence Theory
A social psychology theory that explains how the outcomes individuals receive in relationships are contingent upon the actions of both partners in the relationship.
Principle of Reinforcement
The principle of reinforcement is a concept in behaviorism that describes how the consequences of a behavior increase or decrease the likelihood of that behavior being repeated.
Social Exchange Theory
A concept in social psychology which suggests that human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.
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