Why Do Consumers Pattern Their Behaviour After That of Others

question 51

Essay

Why do consumers pattern their behaviour after that of others? What types of social influence affect the likelihood of conformity?

---

Definitions:

Customer Satisfaction

The measure of how products or services supplied by a company meet or surpass a customer's expectations.

Teamwork

The collaborative effort of a group to achieve a common goal or complete a task in the most effective and efficient way.

Goal Difficulty

The extent to which a goal is challenging and requires effort to achieve.

Linear

Describing something that is sequential or straightforward, often used in contexts like processes or growth patterns that follow a direct path.