Examlex
What are group effects on individual behaviour? Why do people act differently when in a group than when alone?
Psychographic
Involves the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups.
Demographic
Refers to statistical data relating to the population and particular groups within it, often used for market segmentation.
Benefit
The advantage or positive outcome gained from using a product, service, or engaging in a specific activity.
Big Social Data
Large datasets collected from social media platforms that are analyzed to uncover trends, patterns, and insights.
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