Offsetters, a Vancouver-Based Carbon Offsetting Company, Employed a Number of Novel

question 57

Multiple Choice

Offsetters, a Vancouver-based carbon offsetting company, employed a number of novel attention-getting techniques to raise awareness for their brand. For example, they stationed a lifeguard in the middle of an urban area of Vancouver to remind consumers about the dangers of global warming. This is an example of:

• A) the wisdom of crowds.
• B) stealth marketing.
• C) guerrilla marketing.
• D) reference group influence.

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Definitions:

Anatomically Modern Humans

Homo sapiens characterized by skeletal features that are similar to those of humans living today.

Recent African Origins Hypothesis

An evolutionary theory suggesting that modern humans evolved in Africa relatively recently and share a common ancestry.

Eve Hypothesis

A scientific theory suggesting that all modern humans have descended from a common maternal ancestor, dubbed "Mitochondrial Eve," who lived in Africa.

Out of Africa Hypothesis

A scientific theory proposing that all modern humans originated from a common ancestry in Africa before migrating to other parts of the world.