The Brand M&M's Offers a Website Mymms

question 102

Multiple Choice

The brand M&M's offers a website mymms.com that not only allows you to create your own M&M's product, but once it is completed, you have an opportunity to share your creation on social media with a simple "click." This is an example of utilizing:

• A) media multiplexity.
• B) guerrilla marketing.
• C) connectivity.
• D) viral marketing.

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Definitions:

American Temperance Society

An organization established in the early 19th century in the United States, dedicated to encouraging moderation or total abstinence in the consumption of alcohol.

Catholic Church

The largest Christian church, with more than a billion members worldwide, led by the Pope, it has a significant influence in religious, social, and political matters around the globe.

Irish-Americans

Americans who have full or partial ancestry from Ireland, known for their cultural contributions and historical presence in the United States.