Some Reference Groups Are Composed of Idealized Figures Such as Outstanding

question 43

Multiple Choice

Some reference groups are composed of idealized figures such as outstanding athletes, entertainers, or even successful businesspeople. While the consumer may have no direct contact with such figures, their influence can be powerful because consumers may be guided to the types of products used by people they admire. Such reference groups are called:

• A) ideological compound reference groups.
• B) aspirational reference groups.
• C) associative cluster reference groups.
• D) approach-avoidance reference groups.

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Definitions:

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